do it for denmark!

A Danish travel company, Spies Rejser, is promising 3 years of free baby supplies and a free family holiday to a Danish couple that can prove they conceived while on one of their holidays. 

The ‘competition’ has been set up in response to reports that the Danish birth rate has dipped dangerously low, with a report undertaken in 2013 finding that one in five couples in the country were childless.

The travel firm are initially offering couples discounts on city breaks, on the basis of statistics that suggest couples are more likely to conceive (or at least have sex) while on holiday. The firm then sends a pregnancy testing kit and, If the couple conceives, they are asked to send a picture of the test kit back as proof. 

Check the tv ad below: